Media Statement - August 20th, 2008
Advertisers and publishers throughout the United States can now use the unique GossRSVP program to increase reader engagement and interactivity of print media.
The program, established by Goss International, allows mobile phone users to interact with print and other media through simple text messaging and 2-D bar code technologies. Mobile phone users may optionally choose to download to their phone an application developed by GossRSVP together with Upcode Ltd. making the system even faster to use. Advertisers and publishers can learn more, open accounts and download actual GossRSVP codes for use in their advertising or other materials by visiting www.gossrsvp.com.
"The mobile phone is evolving as the personal communication tool," explains Toby Clarke, vice president for Goss International. "The GossRSVP program links this technology with print, enhancing the already high ROI value of print by making it more interactive."
Media Statement - January 3, 2008
In December, Goss International began testing GossRSVP™, a new system that prompts readers to interact with print via their cell phones.
In the pilot program, advertisers and publishers are including a small GossRSVP™ logo with a two-dimensional bar code and alpha-numeric sequence in their print media. Readers, depending on type of cell phone, can scan the code or send a text message to receive a response, such as a coupon, which is sent back to their cell phone within seconds. Print media users, such as advertisers and publishers, in turn receive direct feedback on response rates. The cell phone interaction and response data is managed by the GossRSVP™ server. The return message and incentive may be changed instantly.
"Print continues to deliver a very strong return on investment, and this interactive capability can enhance the value by documenting the reach and effectiveness," explains Goss International vice president Toby Clarke. "The GossRSVP™ program complements our ongoing innovations aimed at making print media more valuable and dynamic."
Goss International is testing the GossRSVP™ program with a limited number of advertisers and publishers near its facilities in New Hampshire. The company expects to expand geographically and add features such as ongoing reward and loyalty programs for consumers. Clarke adds that the interactive GossRSVP™ concept could be used with other media in addition to print advertising, including packaging, billboard, signage, and electronic media.
Additional information is available at www.gossrsvp.com and www.myrsvprewards.com.
Contact: Greg Norris (greg.norris@gossinternational.com) 1+603-750-6864
On Thursday, December 20 Goss International began testing GossRSVP™, a new program that prompts readers to interact with print via their cell phones. Advertisements from local businesses are running in the Foster's Daily Democrat and Portsmouth Herald newspapers. Each ad includes the GossRSVP™ logo and a unique code. Readers that respond by sending a text message to the code receive a coupon or incentive from the advertiser. Advertisers, in turn, receive direct feedback on the impact and effectiveness of their print ads.
Several employees from Engineering and IT have been developing the GossRSVP™ program as a new business opportunity, complementing ongoing innovations aimed at making print media more valuable and dynamic. You may learn more by visiting www.gossrsvp.com and www.myrsvprewards.com.
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